Yesterday, Helen and Martin attended Vaynerworld which is Gary Varnerchuk’s UK book launch of Jab, Jab, Jab, Right Hook! In London!
We thought it would be appropriate to start this article by explaining who Gary Vaynerchuk is for those that don’t know.
Gary Vaynerchuk was born in Belarus 1975 during the Soviet Union. However, 3 years later in 1978 his family and him moved to Edison, New Jersey. He graduated from Mount Ida College in Newton MA and then went on to transform his fathers New Jersey liquor store into a retail wine store he called Wine Library.
In 2006, Gary started a video blog called Wine Library TV which was a daily internet podcast in which he talked about wine. In 2009 however, Gary announced he would be stepping down from the daily wine videos to focus all of his attention on VaynerMedia, a social media brand consulting agency that he co-founded in the spring of 2009 with his brother AJ.
In 2009 Gary released a book titled “Crush it! Why now is the time to cash in on your Passion”. Astoundingly, this book climbed onto being the #1 Amazon best seller list for web marketing books as well as opening at #2 on the New York Times Hardcover Advice bestseller list and #7 on the Wall Street Journal and Bestseller list.
In short, Gary is an entrepreneur and a businessman that is excellent at what he does. His skill as he mentioned in the book launch last night, is making money.
Our journey to Vaynerworld started at 2:30pm with a coach trip which took us just under 2 hours leaving us plenty of time to navigate our way through the London Underground and to the venue of the event.
Once we arrived at the event, we had about 30 minutes left to wait, but we managed to get a free glass of wine and we even managed to sneak into the exclusive event we didn’t have a ticket for (don’t tell anyone though)!
During the break we went to the nearby cafe’ (where Martin tried an Olive for the first time, did not enjoy!) to wait for the QA with Gary to start. But as we were walking outside to grab some food from a nearby restaurant we saw Gary Vaynerchuk! Who was extremely pleasant when Helen asked for a sneaky pic.
After an hour or so wait (with a DJ pumping some tunes to keep the crowd entertained), the main event started! A man named Raj interviewed Gary Vaynerchuk, who provided very informative answers while also remaining comical.
After Raj had finished interviewing Gary, he passed the question asking over to the audience.
Questions discussed included one regarding the Chinese social media platforms and whether Gary would be harnessing them in 2014. Gary’s answer noted that he utilises social platforms as they hit popularity and that he expects he will be focusing more on the Chinese social media in 2015 unless something big happens with it in 2014.
Another question asked was from a lady that calls herself Champagne Jayne. She asked about how she could de-mystify the reputation of champagne by using social media, however she has a problem with the big champagne manufacturers wanting to keep champagnes reputation the way it is. Gary said that she should step around these big manufacturers by targeting her audience somewhere else such as Brazil or even ditching the Champagne market altogether!
There was also a blogging company that asked how they could gain a sponsor. Gary told them that they needed to approach a lot more potential sponsors as they had only contacted 30-50. He also said they shouldn’t be so selective with their sponsor choices as the most important thing for them at the moment is a cheque and they can be cute later down the line.
After a lot of Q&A and some fantastic informative answers, the event organisers had Gary auction off a limited edition canvas print of the Jab, Jab, Jab, Right Hook cover artwork as well as 5 of the books (all together) with 100% of the money going to charity. The price started at £100 but after a heated and hilarious bidding war, it ended up at £3,500… Twice! Two generous people agreed to give £3,500 each and in return, Raj offered to get a poster framed so that both the donors get something out of it.
The event then finished off with the book signing (image above). The queue was long but we got there eventually. A lot of people were getting pictures with Gary, but we already had ours!
We then departed for the reverse journey back home to Portsmouth. We had a great time at the event and we shall be reading our new, signed book over the Christmas period!
If you haven’t already, order the book online from Amazon here