A website is nothing if no one can find it. Having a website that’s well placed in search engine rankings is essential in today’s competitive online market. Improving your websites ranking in the search engine results pages (SERPs) is where search engine optimisation (SEO) comes in.
Having a website that uses the correct search engine optimisation techniques will make it far easier for potential customers to find you. Without a well optimised website you’ll simply be lost amongst competing websites.
Search engine optimisation is broadly divided into the following three areas:
- Website Optimisation
- On-site search engine optimisation
- Off-site search engine optimisation
Our dedicated SEO Company in Portsmouth, Hampshire will help drive traffic to your website, keeping you high on search engine pages, ensuring you are found before the competition.
On site Search Engine Optimisation.
Any work carried out on your website pages to improve performance is considered on-site SEO. On-site optimisation ensures that the keywords and phrases you rank highly are used prominently throughout your website’s pages.
From writing good copy that’s relevant and keyword rich to using the page titles, descriptions and URL’s effectively – this is all on site/page SEO.
Here are some of the areas that on site/page SEO covers:
- Keyword Research.
- Attractive, keyword rich & correctly written meta data.
- Keyword rich titles bespoke to each page/article.
- Different keyword targeting on each page/article.
- Keyword rich image alt/title text.
- Internal page linking with keyword targeted anchor text.
- Sitemap creation.
Off site Search Engine Optimisation:
Any work done elsewhere on the web to promote your website is considered off-site or off-page SEO. Link building or backlinking; each link from another website to yours acts like a vote for your website. But the quality of the websites that links to yours is also important, building links from relevant and well regarded sites is far more valuable – making these votes stronger. Off-site/page SEO takes time and commitment. Building backlinks to your website, writing articles and social book marking are all parts of off-site/page SEO.
Here are some aspects of off-site/page SEO:
- Link building from reputable pages & sites.
- Submission to regarded, relevant directories.
- Article writing, keyword insertion.
- Social Bookmarking.
- Offsite Blogging.
- Facebook, Twitter & Linkedin profiles.
Starting with an assessment of your website we are able to ensure search engines are able to find your website. If sitemaps are not in place we are able to create these and submit these to the search engines. We evaluate the content on your web pages, if there is little or no content on your web pages they may not be visible to the search engines, in this case there is little chance of your website being indexed and displayed in the search results for users’ searches. We look for the use of browser side scripting, graphics and internal linking as these create an important foundation for your SEO campaign.
Create Click SEO Consultants Portsmouth, Hampshire
As a leading SEO company in Portsmouth we’re able to provide small business website owners an effective and affordable service that enables them to achieve higher rankings for their websites. The means increased traffic, and ultimately increased sales.
Call us on 02392 876 030 to request a free SEO review of your website courtesy of Create Click.